The solution

Management students designed a model on Pestel analysis for the United States. It is a framework used by marketers to analyze and monitor macro-environmental (external marketing environment) factors that have an impact on a company or industry. It reflects the political, economic, social, technological, environmental, and legal factors in the external environment. It also displays threats and vulnerabilities used in SWOT analysis. Through this project, students learned about the external environment factors of the United States.